Aldi Christmas Advert

Aldi Christmas Advert 2016

The Amazing Christmas Carrot

I think the Aldi Christmas advert for this year is by far my favourite one of the year, mixing humour with the joy of Christmas and a little bit of product placement on the side. The advert revolves around a little baby carrot as he quests to meet Santa Claus on Christmas eve. His journey takes him across the dinner table covered in what is presumably Aldi's own foods. He starts by trekking across a sea of mashed potatoes acting like glue, then finds himself face to face with his brothers and sisters in one of the more grim shots of the ad, as they are all cooked. He then bumps into a bowl of roasties, knocking a few of them over and running from them, a clear homage to the Indiana jones death boulder trope. He jumps to avoid them and lands on a cheese grater, shaving a little off his back. He walks across a bucket of ice, akin to a frozen wilderness to a little carrot like him, this is coupled with some obvious product placement of the champagne Monsigny. He then bumps into a candle and knocks it into the Christmas pudding, lighting it on fire, as is tradition, for some reason. The fire of the pudding lights his ''hair'' on fire and he runs in panic, jumping from the table and onto the Christmas tree. He wipes the sweat from his brow and collapses onto the plate with Santa's mince pie on, falling sound asleep. He wakes up tied to the front of Santa's sleigh like some sick Mad Max ritual and Santa flies away into the night, off to perform more nefarious carrot kidnappings no doubt. The advert ends with the obligatory Aldi logo and the motto, Everyday Amazing. Also the carrot is called Kevin which is incredibly cute.

All of this is accompanied by a rather humorous narrator reciting a poem about the little carrots journey through the terrors of the dinner table. This adds a sort of light hearted feel to the whole video and makes it a bit more family friendly. I cant help but feel that the advert was sort of pushed in certain creative directions by the need to have some product placement in there. This would normally spell disaster for an advert like this, but it seems to only serve as a way for it to be more relatable, as we all have champagne on Christmas, right? One of the most annoying parts about the whole video is that it is set at night, why is this bad you ask? Well, nobody sets up the whole Christmas dinner the night before do they? And it has been cooked as you can occasionally see steam coming from the foods. But that's probably just me nit-picking a good advert. Who can truly say.